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Category: Tourism Intelligence

Tourism Intelligence examines the data, trends, policies, and market signals shaping the future of global tourism — giving industry leaders and decision-makers the intelligence they need to understand what is changing and why it matters.

Shanghai Records Surge in Inbound Tourism in 2025, Welcoming Over 9.36 Million VisitorsAs more targeted, high-end travel experiences come to market, Shanghai is expected to attract a growing number of international visitors in the coming years amid the continued recovery and evolution of global travel.

Shanghai Records Surge in Inbound Tourism in 2025, Welcoming Over 9.36 Million Visitors

Published February 13, 2026 by Staff Writer

Shanghai, China (Tourism Reporter) — Shanghai’s tourism market rebounded strongly in 2025, with inbound travel rising sharply throughout the year. The city received 9.3602 million inbound visitors over the year,…

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Edinburgh’s Visitor Levy Set for July 2026 Launch: What It Means for Tourists and the CityThe Edinburgh levy follows a growing global trend of destination-specific visitor contributions (e.g., Venice’s €5 day-tripper fee, Barcelona’s tourist tax, Amsterdam’s higher hotel levy).

Edinburgh’s Visitor Levy Set for July 2026 Launch: What It Means for Tourists and the City

Published February 12, 2026 by Staff Writer

Edinburgh, United Kingdom (Tourism Reporter) — Edinburgh is set to become Scotland’s first city to introduce a visitor levy, with the 5% charge on overnight accommodation officially scheduled to begin…

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UN Tourism Middle East Commission Concludes in Kuwait: AI Innovation and Regional Cooperation Take Center StageThe conference built on the Riyadh Declaration on the Future of Tourism (adopted at UN Tourism's General Assembly in November 2025), which sets standards for responsible AI integration, digital infrastructure investment, workforce upskilling, and inclusive growth.

UN Tourism Middle East Commission Concludes in Kuwait: AI Innovation and Regional Cooperation Take Center Stage

Published February 12, 2026 by Staff Writer

Kuwait City, Kuwait (Tourism Reporter) — The 52nd UN Tourism Regional Commission for the Middle East, held alongside the International Conference on “Promoting Tourism Through Artificial Intelligence,” concluded today, February…

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Cuba’s Tourism Sector Faces Severe Decline: Is Collapse Imminent in 2026?Despite the grim numbers, some officials remain cautiously optimistic. Tourism Minister Juan Carlos García highlighted efforts to diversify offerings (nature, culture, health tourism) and target emerging markets like China.

Cuba’s Tourism Sector Faces Severe Decline: Is Collapse Imminent in 2026?

Published February 11, 2026 by Staff Writer

Havana, Cuba (Tourism Reporter) — Cuba’s tourism industry, once a vital lifeline for foreign currency and economic stability, endured one of its most challenging years in decades in 2025, with…

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Spain Emerges as a Global Tourism Powerhouse, With Madrid Rising as a Premier Tourism CapitalSpain’s national tourism authorities have pursued a deliberate strategy of diversification, encouraging travellers to explore beyond the coastal hubs of Barcelona, Valencia, and Andalusia.

Spain Emerges as a Global Tourism Powerhouse, With Madrid Rising as a Premier Tourism Capital

Published February 8, 2026 by Staff Writer

Madrid (Tourism Reporter) — Spain’s tourism sector is undergoing a remarkable resurgence, positioning the country as one of the world’s fastest-growing travel destinations. With Madrid at the forefront, attracting international…

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Milano-Cortina 2026: How Italy’s Winter Olympics Could Redefine Tourism Growth — And Test Its Fight Against OvertourismAs the Milano-Cortina 2026 Winter Olympic Games draw global attention to northern Italy, industry analysts say the event could reshape the country’s tourism landscape for years to come.

Milano-Cortina 2026: How Italy’s Winter Olympics Could Redefine Tourism Growth — And Test Its Fight Against Overtourism

Published February 6, 2026 by Staff Writer

Milan (Tourism Reporter) — As the Milano-Cortina 2026 Winter Olympic Games draw global attention to northern Italy, industry analysts say the event could reshape the country’s tourism landscape for years…

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