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Category: Tourism Intelligence

Tourism Intelligence examines the data, trends, policies, and market signals shaping the future of global tourism — giving industry leaders and decision-makers the intelligence they need to understand what is changing and why it matters.

Applications Now Open for UNWTO’s Best Tourism Villages 2026 — How 319 Villages Are Shaping Tourism’s Future

As Barcelona taxes tourists away and overtourism threatens iconic cities, UN Tourism’s expanding network of 319 rural communities proves sustainable growth isn’t just possible—it’s already happening at scale Madrid, Spain…

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Brazil Hits 9 Million Tourists, Redefining Tourism Growth in South America

While Europe debates curbing tourism, Brazil sets records with 82% growth from Argentina and $7.9 billion in revenue—showing that large-scale tourism can be both achievable and profitable Rio de Janeiro, Brazil…

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Top 10 Global Events Driving Tourism Growth in 2026: How Mega-Events Are Reshaping the Global Tourism Landscape

From the FIFA World Cup’s $47 billion economic output to Italy’s Winter Olympics and America’s 250th birthday, 2026 is delivering a once-in-a-generation convergence of sporting spectacles, cultural milestones, and policy…

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Alberta Shatters Tourism Records with $15.2 Billion in Visitor Spend: A Masterclass in Strategic Destination Management

As Canada’s visitor economy struggles with declining international arrivals, Alberta emerges as the nation’s brightest tourism success story—proving that deliberate investment, product diversification, and air access expansion can outperform markets…

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France Sets New Tourism Record with 102 Million International Visitors in 2025, Generating Historic €77.5 Billion in Revenue

Paris, France (Tourism Reporter) — France has solidified its position as the world’s top tourist destination by setting a new national record for international visitor arrivals in 2025, welcoming 102…

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Florida Tourism Smashes Records in 2025 — But International Recovery Still Trails Domestic Surge

TALLAHASSEE, Florida (Tourism Reporter) — Florida has once again rewritten the record book for U.S. tourism, welcoming a preliminary 143.3 million visitors in calendar year 2025, the state announced in…

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Tourism Ireland’s Latest Overseas Sentiment Research Reveals Strong Interest in the Island of Ireland as a High-Value, Food-Focused Escape

Dublin, Ireland (Tourism Reporter) — Tourism Ireland has released fresh insights into global traveler perceptions of the island of Ireland, confirming that interest in visiting remains robust across key overseas…

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