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Category: Tourism Intelligence

Tourism Intelligence examines the data, trends, policies, and market signals shaping the future of global tourism — giving industry leaders and decision-makers the intelligence they need to understand what is changing and why it matters.

$169.8 Billion and 906,000 Jobs: What America’s First State-by-State Tourism Report in Nearly Three Decades Reveals About the True Power of International Visitors

$169.8 Billion and 906,000 Jobs: What America’s First State-by-State Tourism Report in Nearly Three Decades Reveals About the True Power of International Visitors

Published May 3, 2026 by Staff Writer

For the first time since 1997, the U.S. government has mapped exactly where overseas visitors spend their money — and which states are winning the race for international tourism dollars.…

Keep Reading →$169.8 Billion and 906,000 Jobs: What America’s First State-by-State Tourism Report in Nearly Three Decades Reveals About the True Power of International Visitors
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Why Kenya, Africa’s Wildlife Jewel, Grew More Than Twice the Global Tourism AverageKenya's 43-position jump in Africa Visa Openness Index represents rare instance where destination implemented entry policy reform delivering measurable competitive advantage rather than announcing visa liberalisation generating headlines before bureaucratic friction preserves status quo frustrating implementation.

Why Kenya, Africa’s Wildlife Jewel, Grew More Than Twice the Global Tourism Average

Published April 7, 2026 by Staff Writer

East African nation welcomed 7.9 million visitors generating record revenue whilst climbing 43 positions in continental visa openness rankings—proving policy reform delivers measurable returns when governments commit beyond rhetoric to…

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The Happiness Premium: Why Finland’s 9th Consecutive Win Matters More Than Tourism Boards AdmitFinland's deep commitment to cooperation helps explain its staying power at the top of the ranking," explained John F. Helliwell, professor emeritus of economics at the University of British Columbia and founding editor of the World Happiness Report.

The Happiness Premium: Why Finland’s 9th Consecutive Win Matters More Than Tourism Boards Admit

Published March 19, 2026 by Staff Writer

As Costa Rica crashes the Nordic party and happiness rankings reshape destination perceptions worth billions, DMOs face uncomfortable question: Can you market joy when your citizens aren’t feeling it? Helsinki…

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Europe Just Recorded Its Second Consecutive Year of Record Tourism — And the Numbers Tell a Remarkable StoryLuxembourg's tourism sector is heavily dependent on business travel and MICE — meetings, incentives, conferences, and exhibitions — rather than leisure tourism, making it more sensitive to shifts in corporate travel budgets and conference calendars than destinations driven by leisure demand.

Europe Just Recorded Its Second Consecutive Year of Record Tourism — And the Numbers Tell a Remarkable Story

Published March 9, 2026 by Staff Writer

3.1 billion nights. 27 countries. One continent rewriting its own tourism history two years running. Here is what the Eurostat data reveals BRUSSELS (Tourism Reporter) — The numbers that Europe’s…

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A $12.5 Trillion Bet on the Future of Travel — And the Race to Get It RightThe report, titled Bridging the Gap: Travel & Tourism Capital Investment and Demand Growth Across the G20, was produced in collaboration with Oxford Economics and covers the G20 nations plus Spain.

A $12.5 Trillion Bet on the Future of Travel — And the Race to Get It Right

Published March 9, 2026 by Staff Writer

The World Travel & Tourism Council has released its most ambitious economic forecast yet. The numbers are staggering. The stakes are even higher Berlin (Tourism Reporter) — The numbers landed at…

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The Death of the Tourism Season: How Year-Round Strategies Are Replacing Summer DominanceFor tourism ministers, DMO executives, and destination planners, the strategic imperative is clear: deseasonalize or decline.

The Death of the Tourism Season: How Year-Round Strategies Are Replacing Summer Dominance

Published March 3, 2026 by Staff Writer

As Mediterranean summers become dangerously hot and hotels sit empty nine months a year, forward-thinking destinations are fundamentally rewriting the tourism calendar—turning climate crisis and workforce instability into strategic opportunity…

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